Missy Elliott, Boy George, Lady Gaga, Nicki Minaj, Rihanna and Ariana Grande… These are just some of the names of the talented, controversial celebrities who have fronted MAC’s advertising campaigns. The MAC AIDS Fund goes towards helping men, women and children living with and/or affected by HIV/AIDS. Every cent from the MAC Viva Glam lipsticks and lip glasses is donated to this fund.
MAC and music make for an epic collaboration and this year is no different. The cosmetics giant will be teaming up with not one but fournew artists for their Future Forward campaign: Tinashe, Halsey, Dej Loaf and Lion Babe! This limited-edition collection will introduce one product from each artist and is set to release on March 17! Here’s a sneak peek at MAC’s upcoming Future Forward campaign stills!