It’s only November but the Christmas advertising battle has begun, kickstarted by British fashion powerhouse, Burberry. They released an exquisitely extravagant 3-minute video last week entitled ‘The Tale of Thomas Burberry’. “This Christmas, as we celebrate our 160th anniversary we wanted to tell the story of Thomas Burberry – pioneer, inventor, innovator, and the man behind the iconic trench coat – in our own words,” said Burberry chief creative and chief executive officer, Christopher Bailey.
It’s only been a week since the trailer’s release but it’s already raked in over 4 million YouTube views! And why shouldn’t it? Written by Academy Award-nominated Matt Charman and directed by Academy Award-winning Asif Kapadia (the same man who directed the amazing Amy Winehouse documentary last year), it stars Domhnall Gleeson as the titular designer, Sienna Miller as his wife, Dominic West as Polar explorer Ernest Shackleton, and Lily James as pilot Betty Dawson.
According to Bailey, “[t]he film we have made is a brief glimpse inspired by his full and extraordinary life, which threaded its way through the history of the twentieth century in all its tumultuous highs and lows. To do justice to this story, we turned to a team of truly great twenty- first century British talent: Asif Kapadia, a director whose work I admire enormously, and a cast of our brightest and our best actors: Domhnall Gleeson, Sienna Miller, Dominic West and Lily James. We feel very proud to be sharing The Tale of Thomas Burberry this Christmas – his spirit and his vision are still at the heart of everything we do at Burberry today.”
Now back to the main purpose of this article: Why isn’t this ad an actual movie?Honestly speaking, some brands can be a bit, well…boring when it comes to sharing about their heritage. And while this ad is sometimes too “Hollywood”: with its fictional love triangle and dramatic slow-motion scenes, you cannot deny how gorgeous and stylish this 3-minute long Burberry ad is. The short comes across as a lush period drama, beautifully acted and shot, interweaving character plots and even spanning different continents. At the centre of the story is the innovation that propelled Burberry to fame; the invention of a weatherproof fabric called ‘gabardine’ used by the British army and explorers.
Even Lily James said, “I want there to be a full movie. And with the amount of footage we shot, I’m sure they could have made a film. We invested in the characters, and it was shot like a normal film.” The actress isn’t the only want who wants this to happen; numerous Facebook and Twitter users have spoken up about their wish to see this ad made into a full-length film…including us at Zahara!
So what are your thoughts on this, ladies? Do you want to see this ad made into a movie? Comment and share your thoughts below! For those of you who haven’t watched the ad yet, enjoy.
(All images retrieved from www.vogue.com)
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